EDITORIAL work

From 2014 to present, I have worked in editorial roles primarily focused on art direction and styling within the contemporary menswear, streetwear, and footwear sectors. Beyond art direction and styling, I contribute to various aspects of marketing ideation, strategy, and brand building, collaborating with a diverse range of brands to enhance their editorial strategies and content development.

NEW ERA LINEN COLLECTION

Editorial assets produced for Packer New Era launch

Role(s): Art Direction, Casting, Styling alongside Packer

Photography: Valine Brana

Adidas Crazy Infinity Journey

In partnership with Adidas Basketball, Packer was selected as a key partner to launch their latest basketball silhouette. Drawing inspiration from cult classics, the goal was to position the shoe between lifestyle and performance, reflecting the duality of basketball design known from the golden era of the 90s/early 2000s. Through a three-part series, we developed visual assets that captured the essence of that era, both on and off the court. Finishing with as a nod to the footwear design original inspiration.

Role(s): Ideation, Art Direction, Styling

Photography: Valine Brana

Product Photography: Tyler Mansour

Contributors: Victor Kan, Brittany Barrows, Alana Kelly, Guingui, Emani Faith

UNDEFEATED x NIKE KOBE PROTRO IV

Editorial assets produced for Undefeated x Nike Kobe Protro IV.

Role(s): Lead journey alongside Brand Director and Nike, Casting, Styling, Teaser image, video assets, product photography

Photography: by Leah Moriyama

Production: Nike Agency, Ryan Willms

UNDEFEATED x NIKE

Editorial assets produced for Undefeated x Nike Air Max 90/20 launch

Role(s): Lead journey alongside Brand Director, Casting, Styling, Teaser image

Production: Nike Agency

“In The City”

Editorial assets produced for Flight Club to launch Air Jordan 4 “Remastered”

Role(s): Art Direction, Casting, Styling

Photography: Pierre Edwards

“Thank You”

Editorial assets produced for Flight Club to launch the Air Jordan 11 “Gratitude”

Role(s): Producer, Art Direction, Styling

Photography by Pierre Edwards

Blackstock&Weber x jjjound

Editorial produced for Blackstock&weber in collaboration with JJJound

Role(s): Producer, Art Direction, Styling

Photography by Jeremy Mitchell

STONE ISLAND RETROSPECTIVE

Editorial produced for M5 Showroom + Grailed

Role(s): Art Direction + Styling

Photography by Cam Hicks

EVEREST ISLE EDITORIAL FOR M5 SHOWROOM

Editorial produced for M5 Showroom

Role(s): Art Direction + Styling

Photography by Cam Hicks

Patrik Ervell

Editorial produced for Selectism/Highsnobiety

Role(s): Art Direction + Styling

Photography by Ryan Kibler