EDITORIAL work
From 2014 to present, I have worked in editorial roles primarily focused on art direction and styling within the contemporary menswear, streetwear, and footwear sectors. Beyond art direction and styling, I contribute to various aspects of marketing ideation, strategy, and brand building, collaborating with a diverse range of brands to enhance their editorial strategies and content development.
NEW ERA LINEN COLLECTION
Editorial assets produced for Packer New Era launch
Role(s): Art Direction, Casting, Styling alongside Packer
Photography: Valine Brana
Adidas Crazy Infinity Journey
In partnership with Adidas Basketball, Packer was selected as a key partner to launch their latest basketball silhouette. Drawing inspiration from cult classics, the goal was to position the shoe between lifestyle and performance, reflecting the duality of basketball design known from the golden era of the 90s/early 2000s. Through a three-part series, we developed visual assets that captured the essence of that era, both on and off the court. Finishing with as a nod to the footwear design original inspiration.
Role(s): Ideation, Art Direction, Styling
Photography: Valine Brana
Product Photography: Tyler Mansour
Contributors: Victor Kan, Brittany Barrows, Alana Kelly, Guingui, Emani Faith
UNDEFEATED x NIKE KOBE PROTRO IV
Editorial assets produced for Undefeated x Nike Kobe Protro IV.
Role(s): Lead journey alongside Brand Director and Nike, Casting, Styling, Teaser image, video assets, product photography
Photography: by Leah Moriyama
Production: Nike Agency, Ryan Willms
UNDEFEATED x NIKE
Editorial assets produced for Undefeated x Nike Air Max 90/20 launch
Role(s): Lead journey alongside Brand Director, Casting, Styling, Teaser image
Production: Nike Agency
“In The City”
Editorial assets produced for Flight Club to launch Air Jordan 4 “Remastered”
Role(s): Art Direction, Casting, Styling
Photography: Pierre Edwards
“Thank You”
Editorial assets produced for Flight Club to launch the Air Jordan 11 “Gratitude”
Role(s): Producer, Art Direction, Styling
Photography by Pierre Edwards
Blackstock&Weber x jjjound
Editorial produced for Blackstock&weber in collaboration with JJJound
Role(s): Producer, Art Direction, Styling
Photography by Jeremy Mitchell
STONE ISLAND RETROSPECTIVE
Editorial produced for M5 Showroom + Grailed
Role(s): Art Direction + Styling
Photography by Cam Hicks
EVEREST ISLE EDITORIAL FOR M5 SHOWROOM
Editorial produced for M5 Showroom
Role(s): Art Direction + Styling
Photography by Cam Hicks
Patrik Ervell
Editorial produced for Selectism/Highsnobiety
Role(s): Art Direction + Styling
Photography by Ryan Kibler